REPUBLIC OF SINGAPORE NAVY: IT’S NOT CRAZY, IT’S THE NAVY

If you told a Singaporean that you were going to join the Navy, they would probably think that you’ve completely lost your mind. From the gruelling physical training to the emotional sacrifice of being away for extended periods, it is perceived as the craziest thing one could ever do.

But that same thing that makes the Navy so crazy is exactly what sets it above the rest.

So, instead of shying away from this, we created a recruitment campaign that doubled down on it.